Apple Streaming Music Service Not Necessarily A Slam Dunk

TechCrunch

It seems clear that Apple wants to get into music streaming in a big way, and as Josh Constine reported yesterday, Apple could even be looking at buying Taylor Swift’s record label. With Dr. Dre and Beats in the fold, Apple looks to be setting itself up for a monster launch, one that could sweep existing players like Spotify by the wayside.

There is a widely held belief that when Apple, Facebook, Google or any large company turns its attention to a particular technology, the smaller incumbents had better run for cover because they are about to get steamrolled.

Rivals would be wise to be concerned, and to put their best face forward at this point, but just because Apple wants to be your streaming service, it’s not guaranteed success by simply showing up.

I own an iPhone, and iPad and a MacBook Air, but that doesn’t mean…

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