As ESPN Comes To The iPad, It Drops The SportsCenter Brand From Its Mobile Apps


ESPN fans will be happy to learn that today the “worldwide leader in sports” is introducing the first version of its mobile news app that will work on iPad, unifying the reading experience across desktop, smartphone, and now Apple tablets. At the same time it is launching on iPad, ESPN is broadly rebranding its news apps to move away from the “SportCenter” brand.

The new universal iOS app takes much of the same design aesthetic that had proven popular on the iPhone and is making it available on the iPad’s larger screen. It’s also one step closer to unifying the ESPN user experience across smartphone, tablet, and eventually the desktop browser.

Like the iPhone, categories of content are broken down into ‘Scores,’ ‘News,’ and ‘Now’ to give readers an overview of the most important news happening in sports. But unlike the iPhone, where those categories are tucked away into different…

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